PROFUSE CONSULTANTS / PRACTICAL GUIDE

How to brief an executive research project

A useful brief starts with a decision or next action, not a report length. A practical guide from Profuse Consultants.

PRACTICAL GUIDE

A useful brief starts with a decision or next action, not a report length.

Explain the situation in plain language

Describe what prompted the question and why it matters now. Include the proposed opportunity or issue, the people who will use the findings and the commitment being considered.

State what you already know

List available documents, previous research, competing interpretations and known constraints. Identifying an existing information gap helps avoid paying to rediscover familiar facts.

Prioritise the questions

Separate essential questions from useful background. The essential questions should have a clear connection to whether or how the initiative moves forward.

Agree evidence boundaries

Identify relevant countries, entities, periods and source types. Discuss access limitations, paid records, confidential materials, translation and any matters that require specialists.

Specify a usable output

A short executive brief, evidence table, comparison and action sequence may be more useful than a long narrative. Agree the output and the criteria for sufficient research before starting.

A COMMON QUESTION

Do I have to prepare a complete research brief before contacting you?

No. A short explanation of the objective, context and deadline is enough to begin defining the engagement. The scope can be developed from that starting point.

YOUR NEXT MOVE STARTS HERE

What is waiting
to move forward?

Bring us the question. We will help define the work.

Tell us what you have in mind